Understand the logo

The project logo represents a DNA molecule.
We believe that this is the perfect symbol to represent the maternal role, because we carry with us, in addition to our mother's genetic inheritance, all the experiences and life patterns that she presented to us. The teachings acquired through her remain stored in our consciousness, just as DNA is present in the nucleus of the human cell.

Color Psychoanalysis

The predominant colors in our brand are gray and pink.

Gray is associated with the idea of responsibility, knowledge and professionalism. It was chosen because it represents our commitment to providing coherent information from reliable sources.

The color pink was chosen because it puts people in touch with the nurturing side of themselves, whether through the need to receive or the need to give. As a combination of red and white, pink contains red’s need for action, helping it achieve the potential for success and vision offered by white. It is the passion and power of red softened with the purity, transparency and integrity of white.